Whilst in the process of reflecting upon my potential objectives for this module, I attended a lecture with former photography student, Richard Mefta.
He offered an insight into some of the essential processes involved when starting up as a freelance photographer, reflecting upon the ups and downs of his first year since completing his degree.
I will outline some of general points discussed within this.
Skills that freelancers need:
- Time Management
- Contacts – Attend relevant events
Setting up a business:
- Have a business plan
- Knowledge of finances
- Market research
- Acquire a business card – you receive a card, follow up artist.
Value proposition – tips, pro’s and con’s of producing visual work for a client:
- Getting job done
- Brand status
- Cost reduction
- Convenience & Inability
- Communication – be aware of what the client expects and requires from you
- Look at what others within your field charge for their photographic work
- If going rate is more than you were thinking of charging, charge the going rate.
- Brand association – middle ground pricing
- Business card
- Word of mouth – get out and talk to people.
- Online – Professional profile – shares and distribution.
- Linkedin – Professional profile – join groups relevant to your intended direction – students, clients.
- Hootsuite – program for management of profiles across multiple sites.
- Be cautious of which sites to host images – issues with copyright and licencing.
I found this session to helpful in identifying some potential areas to start considering for my future intended practice. I feel that there might be several areas of research to form a smaller part of my overall personal development plan.
I will update my progress.